We were delighted to accept a cheque for £100,000 yesterday from food delivery company Deliveroo. This follows the Christmas campaign 'Second Best Delivery Service' which featured UCLH midwife Katy.
The short film and TV advertisement followed a typical day in the life of Katy, a midwife at UCLH's Elizabeth Garrett Anderson (EGA) Wing. Prospective parents and a new dad cradling his four hour old daughter also appeared.
The campaign attracted widespread media coverage and celebrity endorsements - the film was viewed on You Tube over 230,000 times.
Head of charitable giving Carol Haraldsson said, "We are thrilled that Deliveroo’s Christmas campaign celebrating NHS Midwives has generated a donation of £100,000! Thank you so much Deliveroo—your generous support will make a huge difference to all the midwives at UCLH NHS Foundation Trust."
The money raised will go towards education and development of midwives at UCLH.
“Thank you Derwent London for your incredible kindness. We’re overwhelmed by the support we’ve received, particularly in this, the International Year of the Nurse. The use of the apartments is another great example of the generosity and support that has made such a difference. We’re asking our nursing staff to work differently and can now offer those who need and want to say a bit closer to the hospital during the working week a safe, comfortable place to stay.”
Flo Panel-Coates, chief nurse, UCLH
“Being able to stay in the flat has been enormously helpful on so many levels. I can continue to work and keep my family, who are shielding, safe. Without the use of the flat, I would not be able to do both. It’s a huge relief for them and for me. Being 10 mins away when on call makes our response time so much quicker and creates a feeling of safety and security for staff and patients alike. The flat is equipped with essentials which means that I can start each shift relaxed, recharged and able to provide the best possible care that I can. Thank you Derwent London”
Dr Edward Burdett, consultant anaesthetist
“We are working very closely with the intensive care teams and are in a constant state of readiness to support patients who are critically ill. It’s very unpredictable, so being close by gives us the flexibility and ability to respond to changes in demand almost immediately. Put simply, the accommodation means we can be here for patients when they need us most. This is really important as we face more unknowns with the easing of lockdown and a possible second wave.”
Dr Jamie Smart, consultant anaesthetist
“We are incredibly grateful to Derwent London and the UCLH charity for providing the surgery division with a flat during this time. It has meant that we have a quiet, modern space that can be used flexibly, by a number of colleagues across our division. One of the main benefits is that we have been able to offer orthopaedic registrars a place to during busy on-call shifts where we have asked them to stay close to the hospital – rather than just being available at home. This will make a real difference to staff morale as we adjust to different ways of working.”
Chris Dann, divisional manager, surgery